“How many reposts should I buy?” is the first question most local businesses ask, and the honest answer is that it depends on what the campaign has to accomplish. A quiet menu update and a grand opening are not the same job. Here is a practical way to think about volume so you spend enough to be noticed, without paying for reach you cannot use.
Start from the job, not the number
Every repost campaign is really buying repeated local exposure. One repost is one account telling its audience about you once. A campaign multiplies that into a wave. The question is how big the wave needs to be for your specific goal:
- Testing the channel: you want to learn whether reposts move the needle for your business. A smaller campaign of around 25 reposts is enough to create a visible local ripple and read the response.
- Supporting a promotion or event: you need enough coverage that people in your target cities encounter the offer more than once. Campaigns in the 50-repost range create that repetition.
- Owning a moment: a launch, opening or drop where you want the whole local feed talking. Larger campaigns of 100+ reposts create genuine momentum.
Factor in your geography
A single-city campaign in Costa Mesa needs fewer reposts to feel everywhere than a campaign spread across all of Los Angeles County. The tighter the radius, the more each repost overlaps with the same local audience — which is exactly what you want. When you brief a campaign, name the cities that generate real customers and size the volume to that footprint first.
A simple sizing rule
Ask yourself: how many times should one ideal customer see this before the moment passes? For a limited offer, two to three sightings across a week is a reasonable target. For an ongoing service, one strong wave per month keeps you familiar without fatiguing the audience. Work backward from that frequency to a repost count with your provider.
Why small tests beat big guesses
If you have never run a repost campaign, resist the urge to go big on day one. A focused 25-repost test tells you which creative lands, which cities respond and what action people take. That learning makes your second campaign — the bigger one — dramatically more effective. Delilah’s packages start at 25 reposts precisely so businesses can test before they scale.
Volume also interacts with timing. Fifty reposts delivered over two weeks feels like sustained presence; the same fifty in two days feels like an event. Tell your provider which effect you want. A managed campaign should schedule delivery around your calendar, not just dump placements.
The scaling path
Most local businesses settle into a rhythm: a test campaign, then a larger push for their biggest moments, then recurring smaller waves to stay visible. There is no prize for the biggest number — there is only the result. Measure profile visits, direction taps, reservations and redemptions after each campaign, and let the response set the volume for the next one.
See Delilah’s repost pricing to compare the 25, 50 and 100 repost packages, or read how to measure a repost campaign so your test produces real learning.
When it makes sense to go bigger than 100
Most local businesses never need more than 100 reposts in a single campaign — but there are exceptions. A multi-city launch across LA and Orange County, a grand opening with press attending, or a holiday push where you are competing with every other business for attention can justify 200 or more. The key is that the moment is bigger, not just the budget. If the goal is ordinary ongoing visibility, you will get more from three 50-repost waves across a quarter than one 200-repost blast.
How volume pricing actually works
Repost pricing usually follows a sliding scale: the per-repost cost drops as volume rises, because setup, briefing and coordination are spread across more placements. That is why Delilah anchors pricing to 25, 50 and 100 repost packages and continues the 100-package rate for anything above it. When comparing providers, ask for the effective per-repost price at your planned volume — a cheap headline package with a steep curve can cost more than a fairly priced one by the time you reach the volume you need.